question 7

   

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Question 2

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question 4

Who would be the audience for your media product?

So the typical audience for films of this genre are young white boys who watch mainly for the gore and guns rather than subplots and hidden messages. To put into data terms:

Age: 13-25

Gender: Male

Lifestyle: Call of Duty is their priority in life.

Tastes in media: They like guns and explosions.

Film consumption habits: Torrenting from the internet.

Fandom/ expertise: Guns and explosions.

The sad thing is, this is just a widespread load of nonsense. Films in this genre are, if done well, actually pretty moral and touching. I Am Legend for example has a really solid plotline, thought provoking plot twists and an amazing performance from Will Smith as the protagonist. 

What gets lost with this genre is the perception of its audience. The people who make these movies think they're serving little boys who want to see dead things trying to eat people and bombs going off every five seconds, so they make movies for them.

In our group (myself and Vicky Cockle), we had a lengthy discussion about this before shooting or even drafting anything. We really wanted to focus on the realism involved. We also wanted to make a movie for people like us, people who are sick of seeing actually halfway decent plotlines torn to pieces because of what someone thinks their audience is made up of or wants to see. So our audience is the following:

Age: 13+. 

We wanted to make something that young people could be excited by but older people would care about the characters too. It's an excellent genre and we want to reach as many people as possible.

Gender: Male + Female

Typically films in this genre are targeted at men. By having female protagonists rather than male, we hope to attract a wider gender range for our film.

Nationality: Global.

Our film isnt a showcase for British life. Its a showcase of empowermeant and survival which is universally appreciated.

Lifestyle/ attitude to life: Feminist.

It's a sad truth that not everybody thinks women are capable as the same things as men. Feminism means believing that men and women are equal so if youre not a feminist, then you probably wont like the film. To appreciate the struggle and determination of the characters, you need to believe that they could live in a world full of zombies.

Tastes in Media: Last of Us

Last of us is a massive inspiration to our group. Its one of the few pieces of modern media that features a really cool, strong young girl who isnt at all sexualised or put down for being a girl. People who appreciate Last of Us will appreciate our film.

Film Consumption Habits: Our audience will probably mainly consume the film through online streaming such as Netflix and Amazon Prime.

Fandom Expertise: The Last of Us Fandom will be on board. Hopefully fans of this genre will be comforted by the classic conventions we included as well as intrigued by those we broke.