Thursday 16 April 2015

question 4

Who would be the audience for your media product?

So the typical audience for films of this genre are young white boys who watch mainly for the gore and guns rather than subplots and hidden messages. To put into data terms:

Age: 13-25
Gender: Male
Lifestyle: Call of Duty is their priority in life.
Tastes in media: They like guns and explosions.
Film consumption habits: Torrenting from the internet.
Fandom/ expertise: Guns and explosions.

The sad thing is, this is just a widespread load of nonsense. Films in this genre are, if done well, actually pretty moral and touching. I Am Legend for example has a really solid plotline, thought provoking plot twists and an amazing performance from Will Smith as the protagonist. 
What gets lost with this genre is the perception of its audience. The people who make these movies think they're serving little boys who want to see dead things trying to eat people and bombs going off every five seconds, so they make movies for them.

In our group (myself and Vicky Cockle), we had a lengthy discussion about this before shooting or even drafting anything. We really wanted to focus on the realism involved. We also wanted to make a movie for people like us, people who are sick of seeing actually halfway decent plotlines torn to pieces because of what someone thinks their audience is made up of or wants to see. So our audience is the following:

Age: 13+. 
We wanted to make something that young people could be excited by but older people would care about the characters too. It's an excellent genre and we want to reach as many people as possible.
Gender: Male + Female
Typically films in this genre are targeted at men. By having female protagonists rather than male, we hope to attract a wider gender range for our film.
Nationality: Global.
Our film isnt a showcase for British life. Its a showcase of empowermeant and survival which is universally appreciated.
Lifestyle/ attitude to life: Feminist.
It's a sad truth that not everybody thinks women are capable as the same things as men. Feminism means believing that men and women are equal so if youre not a feminist, then you probably wont like the film. To appreciate the struggle and determination of the characters, you need to believe that they could live in a world full of zombies.
Tastes in Media: Last of Us
Last of us is a massive inspiration to our group. Its one of the few pieces of modern media that features a really cool, strong young girl who isnt at all sexualised or put down for being a girl. People who appreciate Last of Us will appreciate our film.
Film Consumption Habits: Our audience will probably mainly consume the film through online streaming such as Netflix and Amazon Prime.
Fandom Expertise: The Last of Us Fandom will be on board. Hopefully fans of this genre will be comforted by the classic conventions we included as well as intrigued by those we broke.

Friday 30 January 2015

ART OF THE TITLE

When looking into film titles and how they are designed, we looked to other movies in our genre to look for similar themes.

 
Its a common feature for film titles of this genre to be simple text against a black background. The colour of the text implies different things about the plot.
 
White text indicates a struggle overcome. Red suggests danger. The title of War of The Worlds has orange and yellow text which brings to mind images of fire and burning/ destruction. The matrix title is glowing pale green to link back to the computer themes within.

Thursday 29 January 2015

I AM LEGEND OPENING ANALYSIS




Analysis is within annotations on the video.

LAND OF THE DEAD OPENING ANALYSIS



Annotations containing analysis are within the video.

feed the fish



FEED THE FISH ANALYSIS
As an exercise in continuity editing, our feed the fish was not that great.

The opening of the camera panning down was good but the second cut of the main character walking wasn't continuous and looked jarring.

The continuity was good when the main character walked down the music corridor from the stairs.

In lessons, it was commented that the POV shot of the door was unnecessary. I disagree. I think its an interesting little segment.

The room we filmed in had a large window which meant that the lighting was not consistent. Some shots are really poorly lit whilst others are backlit meaning you cant see our faces at all.


I think the flashback sequence to the 'feeding of the fish' was really cool. I think using a POV style shot was a good decision: nobody else did that in the class or in the examples of previous years.

The ending shot of the main character asking "what do you want me to do now?" is also jarring and not a good example of continuity editing.

Order of credits- opening sequences

 
 
ADDAMS FAMILY
Paramount Logo
Paramount pictures presents
a Scott Rudin production
a Barry Sonnenfeld film
 MAIN ACTORS ARE CREDITED
THE ADDAMS FAMILY
OTHER ACTORS ARE CREDITED.
Casting by David
co producer
costume design
music by
edited by
production designed by
Director of photography
exec -producer
based on the character by
written by
produced by
directed by
 
 
 
.
 
 
 
BACK TO THE FUTURE
Universal logo
Steven Spielberg presents
A Robert Zemeckis film
BACK TO THE FUTURE
MAIN ACTORS CREDITED
Casting By
Music by
Edited by
Production designed by
Director of photography
Executive Producers
Written by
produced by
Directed by
 
 
 
 
 
MATRIX
Warner Brothers logo
 Village Roadshow Pictures
THE MATRIX
 
 
 
 
 
 
 
 
WORLD WAR Z
Paramount Pictures
Skydance Productions present
in association with Hemisphere Media Capital
and
GK Films
 A Plan B Entertainment/2Dux production
A Marc Foster film
MAIN ACTORS CREDITED
Casting By
Visual effects supervisor
music by
Additional music by
Performed By
costume design
edited
production design
director of photography
executive producers
producers
based on the novel by
screen story by
screenplay by
directed by
WORLD WAR Z
 
 
 
 
 
 
 
 
FIFTH ELEMENT
Music by
Costumes by
Special visual effects supervisor
Co producer
Editor
Production designer
director of photography
screenplay by
story by
produced by
Directed by
 
 




28 DAYS LATER ANALYSIS






The film opens with a static filled distorted radio broadcast over grainy footage of riots ad conflict.
We pan out to see that these images rate people shown to chimpanzee who is strapped/wired up to a table.

No characters have been introduced yet.

Hooded figures seem to be breaking into the room where the chimpanzee is being held. The audience sees there are multiple glass boxes containing other chimps, some are empty.
From this we can infer that the setting is a research facility and the chimps are being experimented on. The hooded people are here to help.
"Keep your shit together if you want to get them out of here"
The hooded figures take of their hoods. They are here to help the chimps.

A scientist shows up and tries to stop them. Initially we think h's just trying to protect his research and his job.


"The chimps are infected."
"INFECTED WITH WHAT."
"Rage."

The scientist warns the hooded figures that the chimps are dangerous but they don't listen. They release a chimp who mauls one of them. She is instantly infected and spits blood onto one of her friends who is now also infected.

28 DAYS LATER.

We cut to a man waking up alone in a hospital which is completely abandoned. From this we can infer that the infection has spread all around and the world is in a post apocalyptic state. The infected pair broke loose and spread their disease.